“So what is it that you do?”

A question that I have been asked on more occasions than not, often resulting in myself mumbling about being an ‘aspiring digital creator’.

“Like an influencer?”

Surprisingly enough, I am not affiliated with Weezer, despite the tattoos on my person (yes, plural). Nor am I paid to post content from any of the coffee shops/bars I frequent (Tocororo aside), so no, I am not an influencer. Though I do try my best to post/recommend local and small businesses that I do regard highly, and encourage others to check out.

I stated in the very first Create Cohort blog post what my mission in this creative endeavor is, and it’s %99.9 still very true.

Outfit recap and GRWM reels? Highlights of the books I am reading this year, homemade croutons, Halloween decorations, meticulously curated Spotify playlists, Renaissance festival shenanigans, nerd shit, kissing my partner, Nagi’s inevitable world domination, and of course, editing, editing, editing.

I didn’t start on this journey in the hopes of running ten different social media accounts for others, nor did I expect to be hired as a digital creator for some giant, conglomerate company. Not that I wouldn’t mind having a gig that would pay off my debt, but, I would need 4-85 years experience, as well as being an expert in EVERY single editing program that exists, as well as sacrificing my first-born.

No, this will be done organically. I am constantly learning something new, a better way to tackle a problem, discovering some setting on my camera that I never knew existed. Also, I don’t have any children, so, I am left to my own devices. Which sadly involves fighting with Meta Business Suite, and ever-changing , bullshit algorithms. How do I go about doing this? The same way that I always have: documenting my life.

What better content to use than yourself, your hobbies, your loves, your pet-peeves, etc? No one is a better expert on you than you. Well, that might not always be the case, but, I am a firm believer that it is mostly true. I might have spent the majority of my adult life not knowing what to do with myself, and eating cheeses that I knew would wreck my innards, that doesn’t mean I don’t know how I want to capture an event I enjoyed, how to dress myself comfortably/sexy/as a Gallifreyan, the very specific way I want the kitchen pantry organized-mostly with all of the jars that I have dragon-hoarded. By knowing these aspects of myself, I know how I want to represent myself to the rest of the internet world. I know my voice.

I blame my meticulous tendencies.

It’s weird, but, it works in my favor.

Managing Tocororo’s social media accounts, assisting with events, etc-I have to know Toco’s voice. The owners, the staff, the patrons, the environment, the vibe, all create a voice. There is a story. The regulars know who the twink behind the curtain is, and that is a factor as well.

How does that all workout? The content shared, the captions/phrasing/puns even, the music picked, the angles of the images in the photos, the lighting, the colors in an advertisement, all are emulating what this physical place is-with my own creativity mingled in the mix.

Is it hard? Coming up with content for Toco-no. There’s always something going on, and, a plethora of unused content is stashed away on my phone, Google Drive, old Instagram stories, etc. Coming up with content for myself? Kinda. I have had this exact post in draft for like, two weeks. I went from being the friend that did nothing but get high and rearrange everything in their apartment out of pure boredom, to scheduling most everything I do a week or more ahead of time, to make sure there is that in itself, time. I don’t write out blog posts for the sake of needing something to post, or create TikTok’s/Reels just for the trend-unless it actually makes sense and fits me.

At the end of the day, everything I create has one major requirement: authenticity. That includes having to go back and re-edit blog posts after they have been posted, reading over a misspelled word because I was too hyper-focused on what photos to use is %100 authentic. Spending the last three hours prepping one post for Toco, while noodling out 12+ more with Dave, is also %100 authentic.

Striving to continuously educate myself-be it over a new feature on Instagram, and learning from my mistakes? You get it.

In the meantime, I will continue to, and also encourage anyone else trying to learn by experimenting with what you know. I am 10/10 suggesting playing with yourself-don’t make it weird.

Until next post, xo.

📍Detroit, MI.

Sara Bellum